Alexa Chung dropped as face of Replica Longchamp after she endorses other brands

Alexa Chung will be dropped as ambassador for designer handbag label Longchamp outlet due to her association with “countless brands”.

The 33-year-old, who was once a presenter on children’s show T4, has represented the Parisian brand for three years.

She became the darling of designers enraptured by her looks — with many of them comparing her to Sixties icon Jane Birkin — and has contracts with AG Jeans, Marks & Spencer and Mulberry, who named a bag replica after her.

But a senior source at Longchamp replica told the Standard: “Up and down the high street you can see that Alexa has lent her name to countless brands.”

They added: “We’ve swapped. We’re going back to a real model. Authenticity is key and we think it adds more. Having a model seemed to make more sense.”

It is understood that Chung, who has two more seasons to promote under the terms of her contract, will part company with Longchamp outlet in the autumn.

LongchampThe split comes despite her close friendship with the wealthy Cassegrain family, who have owned Longchamp outlet for three generations. She struck up the relationship when she was employed to DJ at the brand’s Regent Street launch party in 2013, which was attended by Mick Jagger. However, senior family figures are now said to think her endorsements of other brands are taking away from the authenticity of Longchamp replica. Chung also has her own eponymous collection out this month.

It was reported this year that the model had been dropped by M&S after launching two “archive” collections for the retailer. This was later denied. A spokeswoman for Chung said: “Alexa and Longchamp have enjoyed seven successful seasons together and mutually agree to move on for AW17. Alexa is focused on the much anticipated launch of her own brand ALEXACHUNG which launches on May 30.”cheap  Longchamp was unavailable for comment.

Replica Longchamp unveils first boutique in Metro Cebu

LongchampLAST Sept. 13 was a night of celebration as Cebu’s well-heeled society laid witness to the launch of the Longchamp outlet boutique at Rustan’s Cebu, the brand’s first boutique outside of the Luzon region in the country.

Guests were welcomed by Rustan commercial corporation president Donnie V. Tantoco, together with Longchamp replica handbags area retail manager Longchamp Outlet for Asia Pacific Romain Chappotteau, and Rustan commercial corporation division manager for shoes, bags and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp replica is valued as the leather goods brand of choice for women and prized for its incomparable designs not to mention its attention to detail as a single handbag requires more than 100 parts and as many as 250 steps to assemble.

Guests were entertained with good music, free-flowing food and drinks while posing with their cheap Longchamp bag of choice in an interactive photo shoot. More than the launch, it included a preview of its Autumn 2016 Collection which was inspired from nature and the wild, styled for city living Cheap Longchamp. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an entirely redesigned shape and in beautiful new colors.

The Longchamp outlet boutique is located on Level 1, Rustan’s, Ayala Center Cebu. Published in the Sun.Star Cebu newspaper on September 30, 2016. Latest issues of SunStar Cebu also available on your mobile phones, laptops, and tablets. Subscribe to our digital editions at epaper.sunstar.com.ph and get a free seven-day trial.

All the Cool Girls Had One collection:Longchamp replica

LongchampEven after you’ve traded in school uniforms for business-casual ones, given up on getting that trend right, and finally put down that hideous but really, really expensive bag replica, totems of popularity don’t quite lose their power. Years later, they can still carry the weight of fitting in or the fear of standing out; they capture bygone struggles with body image and gender presentation, and symbolize Longchamp bags outlet a growing awareness of race and class.

We talked to a slew of mean girls, nerds, and outcasts, plus the self-described “second or third most popular girl in my high school.” Now they’re artists, writers, actors, and athletes. (Turns out, Judy Blume struggled in middle school, too.) Here, 16 women on the shoes, bags, clothes, and brands Longchamp outlet they loved above all else.

Molly Ringwald, actor and writer:

“By the time I was in high school, I was deemed the most popular teenager in America.

Since I was working so much, I didn’t really pay much attention to the issue of popularity at school. The John Hughes films I made were much closer my middle-school experience. When I was coming-of-age, California blondes were it. I was a freckled, auburn-haired kid, and I definitely didn’t feel bags replica confident in my appearance. In sixth grade, my mother made me a Hawaiian shirt out of fabric I had picked out. It was red and black with little flecks of gold. I loved it and saved it for picture day, when all the kids informed me that wearing red and black on Friday meant you were a whore. I didn’t even know what that meant.”

Mariah Nielson, curator and design historian:

“At 12, I switched from Waldorf to public school. As soon as the sixth grade started, I was acutely aware of the tension between girls and boys, and the competitiveness Longchamp outlet between girls. I quickly understood that boys ‘liked’ girls with big boobs, that wearing tight or revealing clothes got you more attention, and that Keds had to be crisp white. I couldn’t achieve any of these things, as I was flat-chested, wore oversize hand-me-downs, and lived on a dirt road.”

Lisa Lucas, executive director of the National Book Foundation:

“I went to an almost entirely white private school when I was young. Everyone wanted to be Punky Brewster, and meanwhile, I loved her black friend Cherie. There was always Longchamp handbags replica something that people were doing with their hair that I couldn’t do. I was never gonna look like the girls on the cover of The Baby-Sitters Club, but in seventh grade I switched to public school, where I was suddenly Longchamp handbags outlet surrounded by all these beautiful brown and black girls. I remember the ground shifting underneath me. What I had come up believing was hip changed in a minute, and I was in this real hurry to figure out how to do my hair and dress.

Luxury Replica brand Longchamp sets its eyes on UK

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French luxury fashion house Longchamp handbags replica plans to open more stores in UK in order to expand its presence, considering the huge growth potential, Longchamp CEO Jean Cassegrain said.

“Currently, we have 18 stores in UK.There is a potential for us to open stores at new locations and there are still cities where we are not present,” said Cassegrain.

He said the Chinese economy is still growing, and more and more people consider buying luxury products due to higher incomes, adding he is confident with the company’s prospects in the Chinese market.

“In October, we will open a new store in Beijing, at a landmark shopping mall on Wangfujing Street,” he said, adding they are considering opening stores in second-tier cities such as Changsha.

The Paris-based Longchamp outlet opened its China flagship store at the Kerry Center in the heart of Shanghai on Thursday.

The store will present the widest range of the house’s collections in China, including women’s ready-to-wear, shoes, handbags replica, leather accessories, men’s collections and luggage bags replica.

The new store in Shanghai is a major investment and significant step for the brand, according to Cassegrain.

Apart from brick-and-mortar stores, Chinese customers can buy products via online platforms such as the official WeChat account of Longchamp bags replica. “It is our plan to continue developing online channels in China,” Cassegrain said.

Founded in Paris in 1948, Longchamp replica is still currently owned and run by the Cassegrain family, with its products ranging from handbags outlet, luggage, accessories, and shoes to ready-to-wear collections. It is available in 80 countries through a network of 1,500 points of sale.

Longchamp Replica to ramp up further its presence in UK

LongchampA fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of Longchamp handbags replica and accessories that for years has been the best known brand in France and a very strong bond with UK in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp in UK. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”
Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in UK in some multi-brand stores with few products besides Longchamp handbags outlet. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, UK is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags replica and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in UK, and our shoes are 90% made in UK,” she says.

The boutiques are an important way to introduce our brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.”

Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.
“Over time, we created Le Pliage bags outlet in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers Longchamp outlet handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

Longchamp replica history is about stylish bags and more

Longchamp, the traditional French luxury accessories and clothing brand famous for its nylon Le Pliage Longchamp bags, touched down in Los Angeles early this month to celebrate its decade-long relationship with the eccentric fashion designer Jeremy Scott.

Over the years, Longchamp has let Scott use Le Pliage as a canvas for a number of limited-edition designs inspired by his self-named ready-to-wear collections. The highly collectible bags replica have featured eye-popping graphics including brightly colored piles of pills, 1980s Madballs characters, Zodiac symbols and retro postcard images. A $370 “Greetings from Hollywood” design was released to coincide with the L.A. celebration and anniversary.

Longchamp1Founded by the late Jean Cassegrain in 1948, Longchamp is still a family business 60-plus years later, run by the second and third generations. I sat down with creative director Longchamp outlet Sophie Delafontaine and Chief Executive Jean Cassegrain (the founder’s grandchildren) while they were in town, to learn about the brand’s heritage, including the back story behind their father Philippe Cassegrain’s origami-like Pliage design, which debuted in 1993. Here are the take-aways.

“A lot of young men were smoking pipes at the time, and a lot of Americans were coming through Paris after World War II. At some point, Elvis Presley must have been through Paris and purchased the pipe,” Cassegrain said. “The name of the store was not Longchamp at first. It was a tobacconist, selling cigarettes, cigars, lighters and stuff like that. My grandfather was successful supplying the GIs in Paris, but when they went home he was left with an excess. So to give his pipes an identity, he decided to cover them in leather and stamp them with the Longchamp name, after the racetrack in Bois de Boulogne, since another company was already using the name Cassegrain.” In the 1950s, the company expanded into leather goods, then luggage and eventually Longchamp handbags outlet and ready-to-wear.

More than 30 million Le Pliage Longchamp bags have been sold worldwide, and it takes more than 100 steps to make each one.

A tote that folds flat, Le Pliage (French for “the folding”) comes in a range of sizes and fabrics including leather, nylon and canvas, all accented with a signature leather oval that snaps over the leather handles. On the brand’s website, you can customize your Pliage by choosing colors and monograms.

Longchamp2“Our father was the first person to have the idea to make luggage from nylon. And the first nylon he used was the nylon used by the French army for the floor of their tents. It was khaki-colored,” Cassegrain explains. “It’s not that unique to put crocodile or gold everywhere to make luxury,” he says. “Luxury is something [that is] well-suited to your need.”

Longchamp makes clothing to accessorize its bags outlet, not the other way around.

“I started with six or seven pieces — coats, jackets, very simple,” says Delafontaine. “Season after season, the collection has grown and now we also have shoes. I always start by designing the handbag collection first, which is different from most brands. I like to use leather and play with it. I make jackets that look like cashmere sweaters but are in lambskin so soft and light, you can fold them in your luggage, for example.”

Longchamp Atelier : Witness the making of a Paris Premier replica bag

Striding out from a sun-drenched Parisian café enveloped Longchamp bags outlet in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you Longchamp outlet in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure Longchamp hanbags replica of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

lbagsSubtle touches of metal on leather, hand-stitched cheap Longchamp zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

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Now, Longchamp replica in UK

LALongchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its Longchamp handbags OUTLET, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its cheap Longchamp handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp outlet is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s Longchamp handbags outlet and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir replica bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp has entered the Indian market Longchamp outlet online just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report Longchamp outlet released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound Longchamp replica handbags annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s UK debut reiterates the importance of India as a market for global luxury.

Longchamp Has It in the Bag Replica

For Kimberly Harvey, a 34-year-old in New York City, it’s an overnight bag for when she visits her parents in New Jersey (“I stuff and go,” she says).

For Sharona Haroonian, a high school senior from Philadelphia, it’s a book bag (“Literally everyone at my school has one”).

For Mel Kim, a Los Angeles-based graphic designer, it’s a gym bag (“The nylon is so sturdy that I don’t care what I throw in”).

For Tina Craig, a co-founder of the blog BagSnob, it’s an extra bag to stuff in her suitcase when she goes on vacation (“I fold it, and then when I shop too much, it just becomes my carry-on”).

For Paul Danton, a 45-year-old HR professional, it’s an emergency birthday gift he bought last-minute for his wife (“She has the small one in a few colors, so I’m pretty sure she’ll like the large one”).

clbags2The trapezoidal nylon bag with leather handles and a signature flap comes in all sorts of sizes and colors and has been Longchamp’s bread and butter since it first came onto the market in 1993. Everyone from Kate Middleton to Angela Merkel to Miley Cyrus to Karlie Kloss to your own mom (or aunt or cousin or all of the above) has one. Suzy Menkes has admitted she collects them.

The Le Pliage is not an It bag — it’s far too ubiquitous for that. It’s not hard to get your hands on one, and they sell for just $95 to $145. Ten totes are sold every minute, with more than 32 million sold since their debut 23 years ago. How has the humble Le Pliage remained a reliable bestseller for nearly two decades when so many other handbag trends have come and gone?

Because the Cassegrains’ business roots were in tobacco, the family already had access to trade routes. In fact, Longchamp was one of the first European companies to trade with Japan, notes InStore Magazine. By 1960, its smoking accessories were sold in nearly 100 countries, and Longchamp began to produce men’s travel Longchamp bags outlet; the Cassegrains claim they were the first to create luggage made of nylon. Around this time, the family started to think about women’s accessories. According to WWD, many female shoppers in America were buying the men’s Longchamp bags and requesting store buyers inquire about a women’s collection.

So in 1971, Longchamp debuted its first women’s bag, just one year before the first Jean Cassegrain passed away and his wife and son Philippe took over the family business. The “LM line,” which was first sold in Japan, was made of calfskin leather and featured horses silkscreened over a crisscross pattern (an edition of this original bag was reissued a few years ago to celebrate the brand’s 60th anniversary). The Longchamp replica bags were an instant success and helped the brand spread rapidly across Asia. As Longchamp began to gain a reputation for producing outstanding lightweight bags sales, its smoking accessories appeared less and less in catalogues, until they disappeared completely in 1979.

clbags.0“The difference in having a family-run business is that they think generation to generation, not quarter to quarter,” says Katherine Ormerod, editorial director of luxury shopping site Lyst. “That’s part of the authenticity of the brand.”

Philippe introduced the Le Pliage bag in 1993, inspired by origami he saw on a trip to Japan. Initially, the bag was met with little fanfare. According to Entrepreneur, it was backed by zero marketing dollars and sales stalled for the first three years. But the bag found its footing.

“Le Pliage” means “folding bag” in French, and its simple design hit a nerve. The International Herald Tribune called it “one of those have-to-have fashions” in 1998, and the Associated Press half-jokingly told Kate Spade to “move over.” By 2008, Jean Cassegrain confirmed to WWD that the brand Longchamp outlet uk was making 2.5 million Longchamp bags online a year, boasting that he didn’t “think any brand has any single design that sells that much.”

How Longchamp outlet Turned the Basic Nylon bags Into a Full-Blown Luxury replica

Very rare is the product that rises through the ranks of the retail pantheon to become Longchamp outlet — suddenly — an icon.

In the world of high fashion, you can probably count them on one hand: classic Chanel tweed. Louis Vuitton luggage. Louboutin heels, Birkin Longchamp bags replica and Burberry trenches. Each is instantly recognizable, and each carries a starry social cachet that often eclipses its mother brand.

For Longchamp, the French luxury house founded in 1948, this icon is Le Pliage. Thirty million of the ubiquitous nylon Longchamp bags have been sold since the product’s launch in 1994 — a sum that largely contributed to total company sales of $579 million last year. Today, Longchamp says, 10 Le Pliage bags replica are sold every minute across the globe.

The Longchamp bags replica — available in a cheery array of colors and trimmed in grainy brown leather — are named for the French verb ‘to fold.’ Each tote, when collapsed, is reduced to the size of a paperback book.

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And at $95 to $145 a pop, they are also significantly cheap Longchamp bags outlet cheaper than comparable luxury purses. Longchamp’s own leather handbags outlet, for instance, can reach upwards of $1,000.

Related: Beanies, Tees and Steez: How Shaun Neff Built a $100 Million Business Out of His Backpack

As an energetic — and synthetic — foil to the company’s foundational leather offer Longchamp online, the unforeseen success of Le Pliage has felt like a “viral” event, says the company’s CEO, Jean Cassegrain. (The family owned and operated company was initially established by Cassegrain’s grandfather as a vendor Longchamp replica uk of leather-clad tobacco pipes.)

Amid its initial deployment 20 years ago, Cassegrain says, Le Pliage was met with little fanfare, and was supported by virtually zero marketing dollars. Three years later, it suddenly turned into an all-out hit. “It’s not like we created this and decided to make it a star,” Cassegrain says. “It became a star almost by itself — by the sole force of the product.”

While even Cassegrain himself seems a little mystified by Le Pliage’s explosive growth, he points to the bag’s intergenerational appeal as one explanation.

“It’s universal,” he said. “Usually, a 12-year-old or an 18-year-old doesn’t want to use anything that’s the same as their mother or grandmother.” The fact that the bag is proudly toted by high school students (as a stylish backpack alternative) and senior citizens alike would seem to point to something of a sociological anomaly.

And on this, its 20th birthday, while the family is elated by Le Pliage’s achievements, they have also sought to steady the product’s ascent with a careful hand.

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Marketing efforts, for instance, have been few and far between. For one, Cassegrain explains, the product became successful enough not to require any ads. Second, the team doesn’t want a nylon product to overshadow its rich roots in leathercrafting. “We have to be careful that the brand is not reduced to that product Longchamp outlet online,” Cassegrain said.

But at the end of the day, he says, the key to creating an iconic product Longchamp outlet lies in striking a tricky balance between bucking tradition and worshiping it.

“Le Pliage supports Longchamp handbags outlet because of its wide appeal, because it’s colorful, because it’s young, because it brings traffic into the store and because it brings a lot of energy to the brand,” he said. “But the brand also supports Le Pliage because it’s chic, because it has know-how, quality, reliability Longchamp bags online and a sense of status that the bag alone wouldn’t have.”